Impact you can feel. Insight you can use.

For organizations that are in the midst of industry and internal #TRANSFORMATION, this topic is built for your audience. By focusing on three timeless tools for facilitating innovation, even reluctant stakeholders come around. Presented at organizations ranging from SpaceX to The Commonwealth Business Travel Group, this content works perfectly for small forums of ~25 executives who want to discuss.

Works well in digital chatrooms and online discussion groups for remote summits, tradeshows, and conferences.

How Today’s Engaged Minds Might Save Your World Tomorrow

The data are in: you are not your age or sex. People today learn, choose, and share in radical new ways that empirically don’t jive with classic generational designations. This isn’t a millennial marketing fad, or boomer ad bite. This is the largest consumer class in history, and they think differently. Politics, faith, and business have already been forever impacted.

So how can you lead with this new kind of generation on your side? The answer: rise with the hero generation.

This is Rise of the Herogen

Connect with a profound new consumer population. Through the power of story structure, this dialogue walks through top insights, cautions, and the four must-do actions that leaders can use to successfully engage audiences of today. Learn to lead with the Hero Generation.

Works really well as a webinar keynote for digital summits, tradeshows, and conferences.

Building Enduring Organizations In This Unrivaled Era of Change

Human communication has peaked. Massive communities now interlace and interface 24/7, writing immutable history as newfangled connectivity brings next level human communication to the masses. From dating to war, we’ll never love or hate the same way again. And our expectations won’t dissipate; we will forever expect all those we engage — from companies to classmates—to act natural in our new community construct. We demand brands built for the new normal.

This speech explores why we’re here, what we now expect, and how to survive and thrive in this unparalleled age of human communication.

Brand for what’s now the norm. This is Branding in the New Normal.

Personal Identity When Things Last Forever

Products are brands. Services are brands. And yes, people are brands. Each person is their own brand steward—we each decide who we matter to and why. We control how we’re perceived by those who know us and those whom we’ve yet to meet.

This presentation enables leaders to use the foundations of brand strategy to build their own personal, influential identity inside and outside their organizations.

Works perfectly as a webinar work session for digital summits, tradeshows, and conferences.

Personal Identity When Things Last Forever

Products are brands. Services are brands. And yes, people are brands. Each person is their own brand steward—we each decide who we matter to and why. We control how we’re perceived by those who know us and those whom we’ve yet to meet.

This presentation enables leaders to use the foundations of brand strategy to build their own personal, influential identity inside and outside their organizations.

Works perfectly as a webinar work session for digital summits, tradeshows, and conferences.

Grandma’s on Facebook. Executive job offers come through LinkedIn. Small town politics go international on Twitter. There’s no way around it—social media is here to stay. It’s not only the communication medium of choice; it’s the connector of global consumers.

This presentation explores where brands fit in the world of social media culture and how it is the common ingredient in an organization’s public relations, marketing and advertising initiatives. Through a deep dive into current best practices you will gain access to clear actions on how your organization can approach today’s social-obsessed world.

From Patagonia to Warby Parker, brands have become increasingly focused on Corporate Social Responsibility efforts. But it’s not enough for a brand to pick a cause at random. Investment in a cause requires strategic thought, internal alignment, and memorable execution to make the effort a success for both the brand and its cause.

This presentation explores the evolution of CSR brand strategy, why it is important, and how changing audience expectations have driven brands toward doing good.

Startups require a calculated and timely brand strategy—too much too soon screams superficial, too little too late results in missed growth opportunities. Aspiration and ambition must be woven into a viable, believable brand story.

This presentation discusses the development process of all types of startups, effective strategies for each stage of growth, and covers case studies where branding helped to build startups into enduring brands.

Non-profits have limited marketing budgets, staff, and resources. While faced with these challenges, they require successful branding to be sustainable. The Susan G. Komen Foundation, Product (RED), YWCA, Goodwill found their way to fame and funding through strong, creative and consumer-centric branding.

This presentation will share proven techniques for defining, articulating, and implementing a nonprofit brand strategy. We’ll explore case studies exemplifying how to successfully engage and retain staff, volunteers, and donors to ensure long-term success.

Branding isn’t confined to consumer goods and services – it is now vital to business-to-business (B2B) companies. In fact, some of the strongest brands in the world are businesses serving other businesses. Firms such as Cisco, Caterpillar, Oracle, GE, and Fidelity have consistently been ranked as top brands, next to Coca-Cola and Nike, due to their brand strategy. Such companies are challenging the perception that B2B organizations must have serious, restrained personalities.

B2B brands differ from their B2C counterparts because they require more extensive training to overcome internal skepticism, and need highly specialized resources to integrate a brand strategy into a sales funnel. Furthermore, brand systems must simultaneously support external parties such as resellers and integrators, while also driving the advocacy of the analysts and thought leaders that shape category opinion.

This presentation shares transformational best practices on how to build and implement B2B brands, and measure their effectiveness.

The way entertainment content is distributed and consumed has forever changed the media industry. Entertainment companies can no longer build great content and assume it will find its audience. Media marketers are now tasked with building brands and franchises for omni-channel global audiences that can be monetized long after the first installation. Secondary content, which used to be left on the cutting room floor, is now used to fuel passionate fans before and long past the primary viewing window.

This presentation draws upon contemporary best practices from both media and non-media categories, explaining how entertainment brands can be established, nurtured, and grown over time.

Brand architecture is the strategic process of organizing your products or services in a manner that makes it as easy as possible to buy or sell what you offer. By naming and bundling specific branded elements, audiences can better self-navigate their purchase, and salespeople can better guide the purchase process.

A must-know introduction to all things branding, from naming and brand architecture to visual design and brand extension.

This presentation helps audiences gain insight into why brands matter, who they matter to, and how to build them into marketing, advertising, and public relations strategies.